Probably the smartest video they've ever done.
Music video legends Ok Go have launched an explosive new visual for their latest single 'The One Moment'. As usual, they've used innovative ideas to complete a mind-blowing video, this time teaming up with salt giants Morton Salt for their new humanitarian movement. It's a fun project, but there's an underlying serious to this new release.
OK Go have another epic video release
Directed by the band's singer Damian Kulash, Jr., the video - which they released on Facebook yesterday (November 23rd 2016) - features a brief explosion of powder paint, glass, water balloons and guitars before going into a slow motion replay that sees the band members use flick books and diving through paint foundations.
The video was compiled using digital triggers and robotic arms which linked to the cameras to ensure all the action was capured. The period you see in the video before the slow-motion replay took a mere 4.2 seconds for completion. According to the band, 318 events happened through that brief period including 54 coloured salt bursts, 23 exploding paint buckets and 128 gold water balloons. And yes, they really did blow up all those guitars. 'They were already being scrapped by Fender for not meeting their quality control standards, which is to say they were defects', they confirmed on their website. 'No playable guitars were harmed in the making of this video.'
It was released in collaboration with the table salt company Morton Salt for their #WalkHerWalk charity campaign, inspired by the girl that features on their logo. They've devoted a new movement to giving back to the world, and helping to support the less fortunate. They'll be joining in #GivingTuesday on November 29th 2016, helping local innovators to raise money for various local and global issues.
While OK Go might be known for their whimsy ideas, like the famous treadmill choreography of 'Here It Goes Again', 'The One Moment' has a more profound undertone to it. 'The song 'The One Moment' is a celebration of (and a prayer for) those moments in life when we are most alive', they explain. 'Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting.'
'The One Moment' is taken from their 2014 album 'Hungry Ghosts'.