No Doubt's latest single 'Looking Hot' has well and truly bombed, having sold just 680 copies in its first week of release in the UK. The second single to be taken the band's comeback album Push and Shove reached No 397 on the singles chart, some 1,500 copies short of breaking into the Top 200, reports NME.com.
It's an odd result, given the relative popularity of singer Gwen Stefani and the group's recent performance on x factor, which usually lifts an artist's sales by around 300 per cent. The album peaked at No.16 in the chart, selling less than 7,000 copies while first single Settle Down reached No.85. Essentially, it's been a disastrous comeback for the group, who were criticised for their video for Looking Hot, which depicted Gwen Stefani as a Native American squaw dancing in a tepee. The band apologised for any offence and pulled the clip. It could go towards explaining the single's poor performance, and Last.FM say 28,000 people have "scrobbled" the song, which has clocked 117,000 plays. It's likely that fans are playing the songs on streaming services such as Spotify, rather than downloading and listening on iTunes.
Though the band has made its millions over the years, its recent chart performance will disappoint Stefani and company. She's probably rueing the decision to pull the plug on her hugely successful solo career and reunite with her old pals.
Watch No Doubt performing 'Looking Hot' at the AMA Awards: