No Doubt have been forced to apologise to the Native American community after offending some of its members with their latest pop video. No Doubt – who are fronted by Gwen Stefani – released the video for ‘Looking Hot’ on Friday (November 5, 2012), which, according to Reuters, featured Gwen dressed in traditional native garments, dressed as a Native Indian Princess. They have been accused of trivializing the culture of Native Americans.
In the video, drummer Adrian Young and guitarist Tom Dumont are dressed as cowboys and capture Stefani, though she is rescued by bass player Tony Kanal, who plays a tribal chief. In a statement, the band have apologised, saying their intention was “never to offend, hurt or trivialize” the Native American culture. They added “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history… Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people ... We sincerely apologize to the Native American community and anyone else offended by this video.”
‘Looking Hot’ is the second single to be released from No Doubt’s latest album release, Push and Shove. It’s the band’s first album release in a decade.