Lizzie Jagger is the new face of Wrangler's moisturising jeans.

The brunette model - daughter of Sir Mick Jagger and ex-wife Jerry Hall - stars in the campaign for the denim brand's pioneering skinny-fit style, which incorporates high-performance skincare ingredients to protect legs from the dehydrating effects of denim.

Lizzie said: ''They definitely feel cooler than regular jeans. After a day wearing them, my legs feel great - they come out feeling more silky than usual.''

The Denim Spa jeans come in three finishes - Aloe Vera, Olive Extract and Smooth Legs, which aims to prevent cellulite.

Hydrating properties include of natural oils and butters, such as apricot kernel oil, passion fruit oil, rosehip oil, shea butter and monoi de Tahiti - a Polynesian ingredient made using Tiare flower buds soaked in refined coconut oil.

The effects of the ingredients last up to 15 days, but a reload spray will also available to buy - meaning that the formula lasts between 67 and 95 wears.

The Denim Spa Jeans launch on on January 28, priced at £85.