Wireless Festival and Hard Rock Calling are both scheduled to take place at The Olympic Park in July ahead of the full opening in Stratford, east London, in spring next year, The Mirror reports.
Live Nation has won exclusive rights to host major music concerts in the North Park and stadium. London Legacy Development Corporation (LLDC) chairman and London mayor Boris Johnson said: "Our vision for Queen Elizabeth Olympic Park has always been as a destination for world-class sport, as well as for major cultural and leisure events and last summer the world saw what an amazing venue we have created with our iconic stadium, sports facilities and new parklands."
He continued to say, "The confidence now shown by one of the world's leading live entertainment promoters to relocate two of its biggest music festivals from the centre of the capital is a ringing endorsement of our legacy plans. Along with the other major international sports events we have already secured, this latest news proves that the park has a very bright future indeed."
Hamish Dodds, President and Chief Executive of Hard Rock, said: "Our Hard Rock venues around the world showcase more than 20,000 live music events a year. Over the last seven years, our flagship Hard Rock Calling concerts in London have achieved global recognition and we look forward to activating our new location in the Olympic Park in collaboration with the Mayor's office and Live Nation."
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