Black Eyed Peas - Will.I.Am's Hip Hop Personification

Will.I.Am considers himself the "personification" of hip hop.

The 'Heartbreaker' hitmaker - who is co-founder of the Black Eyed Peas - revealed he is "cool" with fellow artists and music magazines deriding him for not being hip hop enough, as he will "win" eventually.

He told VIBE magazine: "If there's anyone that's the personification of hip hop, I'm probably the most hip-hop n***a out of all these hip hop n****s. But hip hop editorial and blogs and even some of the hip hop fans don't see it that way, which is cool. I'm going to win."

"I'm going to win and win bigger than all these n****s are winning. Hip hop is limiting itself and that also goes for editorially. Magazines and websites are the gatekeepers of what people think hip-hop is, but they actually end up limiting what hip-hop can be."

The chart-topping rapper - who recently collaborated with Usher on his singlet 'OMG' - admitted while he would be thrilled to collaborate with fellow hip hop stars, he also wouldn't rule out appearing alongside a more r 'n b-based singer again in the future.

He said: "If Nas calls me for another track, I can do that. But at the same time, if Usher calls me I can do an 'OMG' as well. Songs like that are international hits, not just hits on American urban radio. I'm talking about the f*****g world!"