Black Eyed Peas - Will.i.am Becomes Intel's Director Of Creative Innovation

WILL.I.AM, the 35-year-old American rapper and frontman of the hip-hop band THE BLACK EYED PEAS, has been named as the new 'Director of Creative Innovation' at I.T giant 'Intel', reports Reuters. The Grammy Award winner will be involved in a 'hands-on' creative partnership and has signed a multi-year contract.
The singer, real name William James Adams Jr, will assist with the development of Intel's devices including smartphones, tablets and laptops and he was unveiled as a new member of the team at the company's sales conference yesterday (25th January 2011). According to DEBORAH CONRAD, Intel's Head of Marketing, the acquisition of the rapper will help gain the attention of the younger generation by incorporating both entertainment and technology. A similar tactic has been used by technology firm 'Monster', who recruited DR DRE to develop their new line of headphones.
Intel is currently recognised as the world's largest chipmaker and their chips run in more than 80 per cent of all personal computers on the market. The company's revenue for 2010 was said to have eclipsed $43 billion. WILL.I.AM and THE BLACK EYED PEAS have sold more than 29 million albums worldwide.


Contactmusic

Tags: Black Eyed Peas - Dr Dre


Advertisement

Editors Recommendations

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s "Unprofessional" Criticism

The 47 year-old actor only had fond memories of working with Prinze Jr...

Kiefer Sutherland Issues Professional Response To Freddie Prinze Jr.'s

Jessie J's New Single "Bang Bang" Is A Summer Playlist Staple

Ariana Grande is checking off rap babes to collaborate with one by one...

Jessie J's New Single

Reason #23435 To Like Chris Pratt - "Guardians Of The Galaxy" Star Connects With Fans At Charity Screening

Chris Pratt may just be the best human – in Hollywood, anyway. The Guardians...

Reason #23435 To Like Chris Pratt -

Zayn Malik told to kill himself after controversial tweet

One Direction’s Zayn Malik has attracted enormous criticism on Twitter after simply...

Zayn Malik told to kill himself after controversial tweet

La Toya Jackson - Feels Like Love

La Toya Jackson is re-booting her showbiz career with a brand new music video for latest single...

La Toya Jackson - Feels Like Love Video
Advertisement

Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Quentin Tarantino seems to have had a change of heart against the individuals...

 Quentin Tarantino Confirms That 'The Hateful Eight' Will Be Made For Big-Screen

Allegations of sexual harassment at Comic-Con

A group of young women from Philadelphia that founded a website titled...

Allegations of sexual harassment at Comic-Con

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year

Excited fans first heard the news that former 'That 70's Show' co-stars...

Ashton Kutcher And Mila Kunis Are Set To Tie The Knot Next Year


More recommendations

Advertisement

Comments

Black Eyed Peas Newsletter

Subscribe to this news alert service to receive news and reviews on Black Eyed Peas

Unsubscribe | Unsubscribe All