Black Eyed Peas - Will.i.am Becomes Intel's Director Of Creative Innovation

26 January 2011
NRJ Music Awards, Black Eyed Peas

Picture: Black Eyed Peas NRJ Music Awards Ceremony - Arrivals Cannes, France - 22.01.11

Will.i.am Becomes Intel's Director Of Creative Innovation

WILL.I.AM, the 35-year-old American rapper and frontman of the hip-hop band THE Black Eyed Peas, has been named as the new 'Director of Creative Innovation' at I.T giant 'Intel', reports Reuters. The Grammy Award winner will be involved in a 'hands-on' creative partnership and has signed a multi-year contract.

The singer, real name William James Adams Jr, will assist with the development of Intel's devices including smartphones, tablets and laptops and he was unveiled as a new member of the team at the company's sales conference yesterday (25th January 2011). According to DEBORAH CONRAD, Intel's Head of Marketing, the acquisition of the rapper will help gain the attention of the younger generation by incorporating both entertainment and technology. A similar tactic has been used by technology firm 'Monster', who recruited Dr Dre to develop their new line of headphones.

Intel is currently recognised as the world's largest chipmaker and their chips run in more than 80 per cent of all personal computers on the market. The company's revenue for 2010 was said to have eclipsed $43 billion. WILL.I.AM and THE BLACK EYED PEAS have sold more than 29 million albums worldwide.


Contactmusic
Comment on this article

Tags: Black Eyed Peas - Dr Dre

More From Contactmusic.com

More From The Web

Editors Recommendations

RIP Ray Manzarek

When The Musics Over, Turn Out The Lights. The Whisky A Go Go, The Roxy, The Viper Room & The House Of Blues will all...

RIP Ray Manzarek: Doors Man's Influence Cannot Be Quantified

Fruitvale Station Stuns Cannes, Next Stop The Oscars? [Trailer]

The future looks bright for Ryan Coogler's debut feature Fruitvale Station, snapped up by Harvey Weinstein at the Sundance Film Festival earlier this year.

Fruitvale Station Stuns Sundance and Cannes, Next Stop The Oscars?  [Trailer]

Taylor's Swift's Disgusted Reaction To Gomez-Bieber Reunion Is Hilarious [Video]

Taylor Swift's reaction was the highlight of the Billboard Music Awards 2013.

Taylor Swift's Disgusted Reaction To Gomez-Bieber Reunion Is Hilarious [Video]

30 Seconds To Mars Performing on Jimmy Kimmel Live

30 Seconds To Mars appear on Jimmy Kimmel Live to promote their new album Love, Lust, Faith and Dreams.

Picture - Jared Leto

T.I. Ft. Lil Wayne - Wit Me Video

T.I. & Lil Wayne collaborate on 'Wit Me'; a new song which will appear on T.I.'s new album 'Trouble Man II: He Who Wears the...

T.i - Wit Me Ft. Lil Wayne Video

Riddick - Trailer

Ex-convict Richard B. Riddick is back and more formidable than ever before. He is alone after being left for dead on a burning planet...

Riddick Trailer

Jonathan Rhys Meyers Lining Up Potential Star Wars Role?

The Tudors actor is strongly being linked with a role on the new Star Wars film.

Jonathan Rhys Meyers Lining Up Potential Star Wars Role?

Palma Violets - Best of Friends

After the success of their debut album '180' released in February 2013, Palma Violets unveil a video for their first single 'Best of Friends' while...

Palma Violets - Best Of Friends Video


More recommendations

Comments

Black Eyed Peas Newsletter

Subscribe to this news alert service to receive news and reviews on Black Eyed Peas

Unsubscribe | Unsubscribe All