Will Pirates Capture Moviegoers?
06 July 2006
Will Pirates Capture Moviegoers?
Following the failure of Warner Bros.' Superman Returns to meet analysts' predictions for its opening last week, studios are hoping that next weekend's Pirates Of The Caribbean: Dead Man's Chest and some smaller films being released later in the month will help erase last year's 8.5 percent box-office slump, Bloomberg News observed today (Thursday). It said that three analysts that it surveyed on average expect Pirates to take in $97.4 million over the three-day weekend. The wire service quoted Exhibitor Relations chief Paul Dergarabedian as saying that when audiences are drawn to the movies by a blockbuster, they keep coming back. Similarly, Disney Studios Chairman Dick Cook, taking note of the fact that the box office is 2 percent ahead of last year (but well behind 2004), observed, "We are off to a good start. ...What will really be the telling tale is if we can continue that momentum."
06/07/2006
Contactmusic
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