Justin Bieber - #thatPOWER By Will.I.Am - Holograms, Twitter References and Justin Bieber.

When will.i.am asked Justin Bieber to appear in his new music video, we didn’t think this was what he had in mind.

See, it’s not really Bieber that’s featured in the video for #thatPOWER (note the twitter reference, in case you had any doubts that will.i.am. is all hip with the times), it’s a Justin Bieber hologram. The video, which was released today, doesn’t have much in the way of a storyline, but it is certainly flashy. And with appearances from the Justin hologram, will.i.am himself, and a bunch of dancers, it should cover all the demographic bases – from teenage girls to… whichever demographic will.i.am. appeals to.

It makes sense that Justin doesn’t appear in the video in the flesh. The man is pretty busy with a world tour after all. However, while he couldn’t make the multi-location shoot, Justin appears in the video frequently enough for Beliebers to be pleased. When he’s not in shot on the other hand, will.i.am and his dancers perform in a variety of settings. One stunning moment is the midpoint of the video, when the group is dancing in a room with a mirrored floor and the song’s lyrics projected in neon colors on the walls – it’s cool to watch and we can’t even imagine how fun it was to shoot.

Justin Bieber
Justin Bieber - this is the real thing, not a hologram

will.i.am, London
The Black Eyed Pea teamed up with the teen pop sensation for a high tech new video. 


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