Will A New Rental Kiosk Spell Blockbuster's Doom?

23 December 2009

Will A New Rental Kiosk Spell Blockbuster's Doom?

A new video-rental kiosk capable of providing consumers with an unlimited number of movies, TV shows or videogames that can be downloaded onto thumb drives or video discs in a matter of seconds has been developed by Symwave of Laguna Niguel, CA and XONA Media of San Francisco, the two companies announced Tuesday. The MK3 DVD+Digital kiosk uses advanced USB 3.0 technology to achieve fast transfers. "Consumers can select and download a movie at a convenient MK3 kiosk with the entire transaction taking less time than getting cash from an ATM," Symwave marketing chief John O'Neill said in a statement. "The movie playback is then just as simple as plugging the flash drive device in to any commonly used USB compatible media player including gaming platforms and DVD players." Moreover, the downloaded films need not be returned to the kiosk since they are automatically deleted after viewing. In addition, the kiosks will cost less than $5,000, the companies said, versus $15,000 to $25,000 for the current Redbox types.

23/12/2009


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