Kevin Smith agreed to change the title of his latest movie to Cop Out , after learning that his previous title, A Couple of Dicks , would face the same sort of rejection by TV and newspaper outlets that Zack and Miri Make a Porno , his last movie, did, Smith told Entertainment Weekly. The word "porno" in that title became "very problematic," he said. "It became tough for us to advertise [the film], blah blah blah. Warner Bros. decided, 'Hey man, we'll call the networks and see if we're going to get any problems [with A Couple of Dicks as a title], months before the movie's ever going to come out.'' The top 3 networks -- CBS, ABC, NBC -- said, "We can't run one of your spots before 9 o'clock." Still, Smith said he asked the studio execs, since the movie is R-rated anyway, why not simply run the film after 9 00. "Warner Bros's feeling was like ... 'We have to advertise to the sports audience on Saturday and Sunday and all those sporting events usually take place before 9 p.m. in the evening.' At which point, I was like, 'Oh wow, you guys are way smarter than me.'"
24/12/2009
