When One Door Closes a New Time Slot Opens- C4 Axes T4 In Search Of Something New
After 14 years of broadcasting, the beloved TV format T4 has been axed by it's umbrella company, C4. The channel has cited declining figures of T4 due to the massive rise in viewers for one of the network's other channels, E4 which is now the highest rated channels for 16-34 year olds.
Reported on DailyMail.com, Dominic Bird, who is Head of Formatting at C4 said:'Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution. In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds... T4 has been fighting incredibly hard maintain the cut through it once enjoyed and now is the right time to look at more appropriate ways to serve our younger viewers.'
T4 has been branded 'hangover TV' and has been notorious for devastatingly handsome male presenters. It has also provided a platform for a huge array of presenters that have become household names, many of whom have gone on to pursue incredible careers. Dermot O'Leary began his career on T4, as did Vernon Kay, June Sarpong, Alexa Chung, Alex Zane, Steve Jones and Simon Amstell.
Jamila Jameel is one of the newer presenters, and still currently presents. She Tweeted “Yes. It is true and it is very sad... T4 will be closing its doors this is (sic) year... This is probably want ol' Nostradamus was ravin' on about.” And Vernon Kay expressed his disappointment of the news, and love of the show by tweeting 'Very sad T4 is ending. The start of great things for many many people, in front of and behind the camera!! I loved it and always will.'
Dominic Bird added that 'This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights and the pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content.' Although we shall all certainly miss T4 (with a body still half full of vodka at 1pm on a Sunday afternoon, it really was the perfect way to waste a day) we shall simply have to trust C4 to provide us with something even better.