In what appeared to be a change in its negotiating strategy, the Writers Guild of America informed its membership Saturday that it plans to seek to hammer out individual deals with the studios, networks and production companies. "Each signatory employer is required to bargain with us individually if we make a legal demand that it do so. We will make this demand on Monday," the writers said. However, J. Nicholas Counter, president of the Alliance of Motion Picture and Television Producers told the New York Times that the AMPTP remains the bargaining agent for the individual companies "and on a multiemployer basis."