Rappers KANYE WEST and PAUL WALL have teamed up to help educate their peers about 'bling' they shouldn't be buying.
The pair joins the likes of JADAKISS and RAEKWON in a hard-hitting new documentary about Sierra Leone's 'conflict diamonds', which are reportedly mined from quarries run by "murderers and rapists".
West and Jadakiss agreed to speak out about the terrible trade in RAQUEL CEPEDA's film BLING: A PLANET ROCK, while Wall and Raekwon accompanied her to the African nation to see civil war atrocities at first hand.
Cepeda tells MTV News, "I felt like it would be an interesting social experiment to have some rappers go there as goodwill ambassadors.
"Raekwon really bonded with everyone he met in Sierra Leone. He didn't know what to say at some points, because what he saw left him speechless."
The documentary, which also features interviews and performances from Sierra Leone's top rappers, follows the story of militant group the Revolutionary United Front, which launched a bloody bid to take over the nation's diamond mines in 1991.
Wall, who is famous for his jewelled teeth designs, admits his trip to Sierra Leone was a tough experience: "Up until I heard Kanye's song DIAMONDS FROM SIERRA LEONE, I had never even heard of the country. Once I did, I wanted to find out more, and I wanted to try to help out.
"We saw the diamond mines and the amputee camps, and it was hard to believe that especially in 2006, people can be living like this.
"It shocked and kind of embarrassed us as jewel wearers, but the people over there told us not to stop wearing them... but you want to be careful and get them through the proper channels. I know I'm trying to do that now."
