Web Not Cutting Olympics' Audience

The record TV ratings of the Beijing Olympics during their first week despite intensive online coverage may dispel the general notion that the Internet poses a threat to broadcasters, advertising representatives attending the Games have told the International Herald Tribune . "People have always been talking about how digital media will take away audiences from TV," Chris Reitermann, president of the Chinese unit of OgilvyOne, a direct marketing agency, told the newspaper. "That's just not happening. Maybe this will be a wake-up call for a lot of people." Some advertisers acknowledged that before the ratings results came in they were worried that the money they had spent on TV ads -- reportedly around $700,000 each -- would be drawn down by the Internet coverage. But Kevin Alavy, who heads a research arm of media buyers Interpublic Group, said, "We're living in an era of audience fragmentation, but here's an event that isn't fragmenting but is going through the roof." In an interview with today's New York Times, NBC chief Jeff Zucker said, "It's a great story for network television. ... This proves the pipes still work." (They continued to work on Monday as the Games attracted an average of 25.39 million viewers, dominating all other programming for an 11th straight night.)

19/08/2008


Contactmusic

Tags: NBC


Editors Recommendations

President Barack Obama And Wife Michelle Honor Late DJ Frankie Knuckles In Open letter

President Barack Obama and his wife, Michelle, have paid tribute to the late Chicago DJ...

President Barack Obama And Wife Michelle Honor Late DJ Frankie Knuckles In Open letter

We Still Don't Know When Letterman Is Leaving "Late Show" And Neither Does Stephen Colbert, Apparently

Stephen Colbert will be taking the reigns of the Late Show from David Letterman in 2015...

We Still Don't Know When Letterman Is Leaving

Neil Patrick Harris Rants At Fan During 'Hedwig' Show, But Was In Character The Whole Time

The 40 year-old actor's recent Broadway performance of 'Hedwig and the Angry Inch'...

 Neil Patrick Harris Rants At Fan During 'Hedwig' Show, But Was In Character The Whole Time

Moogfest 2014 Gets To The Heart Of Electronic Music With Shows From Kraftwerk And Pet Shop Boys

Moogfest begins in just a few short hours; here's what you have to look forward to.

Moogfest 2014 Gets To The Heart Of Electronic Music With Shows From Kraftwerk And Pet Shop Boys

Snoop Dogg Gives Brian Williams' Rap Of 'Gin And Juice' The Thumbs Up

Don't worry Brian Williams, Snoop Dogg doesn't mind your questionable rendition...

Snoop Dogg Gives Brian Williams' Rap Of 'Gin And Juice' The Thumbs Up

Tori Spelling And Dean McDermott Work Out Their Issues In New Promo For "True Tori"

Tori Spelling and Dean McDermott’s marital troubles are no secret, thanks to their reality...

Tori Spelling - Tori Spelling And Dean McDermott Work Out Their Issues In New Promo For

Iggy Azalea: Fans sexually assaulted me at shows

Iggy Azalea was forced to quite crowd surfing after allegedly being sexually assaulted by fans...

Iggy Azalea - Iggy Azalea: Fans sexually assaulted me at shows

From Bruno Mars To Lady Gaga: Ten Celebrities Who Have Changed Their Names

What’s in a name? Well for some celebrities things might have been very different if they...

From Bruno Mars To Lady Gaga: Ten Celebrities Who Have Changed Their Names

Lindsey Vonn And Elin Nordegren Are "Close Friends" In Hatred U-Turn

Lindsey Vonn and Elin Nordegren have finally settled their differences after months...

Lindsey Vonn And Elin Nordegren Are


More recommendations

Comments

NBC Newsletter

Subscribe to this news alert service to receive news and reviews on NBC

Unsubscribe | Unsubscribe All