Web Not Cutting Olympics' Audience

The record TV ratings of the Beijing Olympics during their first week despite intensive online coverage may dispel the general notion that the Internet poses a threat to broadcasters, advertising representatives attending the Games have told the International Herald Tribune . "People have always been talking about how digital media will take away audiences from TV," Chris Reitermann, president of the Chinese unit of OgilvyOne, a direct marketing agency, told the newspaper. "That's just not happening. Maybe this will be a wake-up call for a lot of people." Some advertisers acknowledged that before the ratings results came in they were worried that the money they had spent on TV ads -- reportedly around $700,000 each -- would be drawn down by the Internet coverage. But Kevin Alavy, who heads a research arm of media buyers Interpublic Group, said, "We're living in an era of audience fragmentation, but here's an event that isn't fragmenting but is going through the roof." In an interview with today's New York Times, NBC chief Jeff Zucker said, "It's a great story for network television. ... This proves the pipes still work." (They continued to work on Monday as the Games attracted an average of 25.39 million viewers, dominating all other programming for an 11th straight night.)



Tags: NBC


More Nbc

Bad: NBC Cancels 'Emerald City', Worse: Production Hadn't Even Started

You've really got to feel sorry for the production team that probably thought they had decent jobs in the pipeline after NBC announced plans for...

Allegations of sexual harassment at Comic-Con

A group of young women from Philadelphia that founded a website titled ‘Geeks for CONsent’ has gathered nearly 2,600 signatures from attendees at Comic-Con this...

Matt Lauer's 'Today' Show Contract Extended By NBC

Matt Lauer's contract with NBC's Today show has been extended, laying rumours to rest surrounding his dismissal. The network received a number of complaints after...

Bode Miller Interview Was Rough, But Go Easy on Christin Cooper

The internet exploded into a ball of molten indignation on Sunday night (February 16, 2014) after NBC interviewer Christin Cooper pushed skier Bode Miller so...


Former NBC News Anchor Tom Brokaw Diagnosed With Bone Cancer

Former longtime NBC news anchor Tom Brokaw is unfortunately suffering from a form of bone marrow cancer.Last summer, the 74 year-old was diagnosed with multiple...

Michael J. Fox's Sitcom is Cancelled Due To Poor Ratings

Michael J. Fox’s foray into the world of sitcom is looking like a short-lived affair. NBC confirmed last night (Feb 5) that the show –...

NBC To Follow 'Sound Of Music' Success With Live Performance Of 'Peter Pan'

NBC will hope to emulate the success they had over the 2013 seasonal period when they aired a live performance of The Sound of Music...

NBC Expects 'Parks & Recreation' Renewal, With Other Shows Still In Limbo

NBC have teased at what shows they are due to renew and which they are likely to drop from their schedules at the TCA press...



NBC Newsletter

Subscribe to this news alert service to receive news and reviews on NBC

Unsubscribe | Unsubscribe All