Okay. So we were wrong when we predicted that Texas Chainsaw Massacre 3D didn’t stand a chance of toppling Django Unchained and The Hobbit: An Unexpected Journey from the top of the box office chart.

Turns out that people WERE craving a new Texas Chainsaw Massacre movie, after all. Who knew! Texas Chainsaw Massacre 3D came out on top for US and Canadian box office sales from Friday to Sunday. The three-dimensional horror movie raked in $23 million, leaving Django Unchained trailing with $20 million, whilst Peter Jackson’s first instalment in his Hobbit trilogy brought in $17.5 million.

It seems we weren’t alone in failing to predict the success of Texas Chainsaw Massacre 3D. Reuters reports that “going into the weekend, box office forecasters did not think the revival of the 40-year-old "Texas Chainsaw" franchise had enough buzz to top the holiday releases that are adding to their tallies during the month of January, a typically slow time for moviegoing.” The success of the movie appears to be largely due to Lionsgate’s social media promotional campaign “aimed at its core horror fan base.”

The Texas Chainsaw Massacre franchise started four decades ago, in 1974, with the release of Tobe Hooper’s original movie about a serial killer named Leatherface. There have now been seven Texas Chainsaw movies, which have grossed a total of around $416 million domestically.