Walmart To Open Stores At Midnight For Breaking Dawn Sale

If movie theaters can release potential blockbusters at midnight on the day of their release why couldn't stores selling DVDs follow a similar tactic? That apparently is the thinking of Walmart stores, the largest sales outlet for DVDs in the country -- it reportedly accounts for 40 percent of all DVD and Blu-ray sales -- which announced Monday that it will open more than 2,700 outlets before midnight on February 10 to put on sale a special Walmart-only edition of The Twilight Saga Breaking Dawn -- Part 1 (Bella's Wedding Special Edition). It said the package will be priced at $22.96 for standard DVD and $26.96 for Blu-ray. It also plans to offer the soundtrack CD, a "dance poster," and book versions of each of the Twilight movies. In a statement, Walmart entertainment exec Seong Ohm said, "We're excited to give the millions of Twilight fans a place to unite, celebrate and receive exclusive Breaking Dawn collectibles at a great price."

30/01/2012


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