Wal-Mart plans another sale of HD DVD high-definition video players on Friday, but instead of dropping the price to $99 as it did on "Black Friday" last month, it will be including up to 12 free movies, depending on the model. List price for the players is $198.00 for Toshiba's HD-A2 and $298.00 for the HD-A3. The retailer will also be offering a free $50 gift card with the purchase of Sony's 40GB PlayStation, which plays Blu-ray hi-def disks.