Viewers Spending More Time In Front Of Tv Sets
Despite increased competition from the Internet, video games, and the like, television viewing increased last season, with the average American home keeping their TV sets turned on 8 hours and 14 minutes per day -- up from 8 hours and 11 minutes a year earlier, according to Nielsen Research. "A lot of people thought that as we entered the 21st century, there was only so much TV that people could watch," Robert Thompson, professor of television and pop culture at Syracuse University, told today's (Friday) Los Angeles Times. "And others have said that because of new media, the TV era was somehow over. But TV viewership numbers are going up, and just because there's a revolutionary new challenge from things like YouTube and such, it doesn't mean the fusty old medium of a television set is disappearing. It's not going anywhere." The TV audience is migrating steadily from broadcast networks to cable, however, the study indicated.