Victoria Beckham - Victoria Beckham Put Stamp On Glamour01 August 2012
Victoria Beckham wanted to put her ''stamp'' on Glamour magazine when she guest edited its September issue.
Victoria Beckham Put Stamp On Glamour
Victoria Beckham wanted to put her ''stamp'' on Glamour magazine.
The singer-turned-designer worked at the publication for five months as guest editor of the September issue, and was praised by editor-in-chief Cindi Leive for her ideas, and the effort she put into the task.
In the completed magazine, Victoria brought features devoted to runway-ready hairstyles styled for actress Lily Collins, a fashion story on boy band The Wanted and a beauty section about bold eye make-up.
She told WWD: ''I wanted to put my stamp on the magazine. ''They were really open to my ideas, like I wanted to show Lily with not a lot of retouching. I have a very strong vision of what I like, and it's cool and a little more edgy.''
Victoria appears on the cover of the magazine appearing naked aside from a tiara, blowing bubbles from a bathtub and Cindi says it is all part of her strategy to gain a new type of reader.
She said: ''Our core readers have responded really well to our redesign.
''We are grabbing a girl that didn't consider herself a magazine person before - the 27-year-old who doesn't want to see anything fake or phony.
''We're showing a sense of fun and a sense of humour.''
Glamour underwent a full redesign in May.