Versace - Versace To Venture Into Childrenswear

Versace is to launch a childrenswear line next year.

The Italian fashion house - headed by Donatella Versace - are planning to release the range, entitled Young Versace, for spring/summer 2012 and promise it will be "glamorous and colourful".

Gian Giacomo Ferraris, chief executive officer of Versace SpA, said: "This is a high-end, glamorous and colourful collection in line with the brand's essence, with a touch of rock 'n' roll. Donatella Versace strongly supports and is behind the project, we have a state-of-the-art technological platform and supply chain, and we directly manage our core business."

The collection - which is aimed at children up to the age of 12 - will incorporate the label's iconic symbols, such as the Greek frieze and the Medusa while adding a more youthful and ironic twist.

Versace is the latest luxury label to branch into childrenswear.

Lanvin recently announced plans to debut a collection for youngsters as part of their spring/summer 2012 outing.

Thierry Andretta, executive vice-president of the brand, said: "It's a way to translate the universe of Lanvin ready-to-wear to the world of kids. We really want to stay in the luxury world."

Marni, Dior and Chloe have also branched into expensive childrenswear in recent years.


Contactmusic

Tags: Versace - Donatella Versace


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