Venus Williams - Venus Williams To Relaunch Fashion Line
Venus Williams is set to relaunch her EleVen fashion range at this week's Sony Ericsson Open tennis tournament in Miami.
Venus Williams is set to relaunch her EleVen fashion range.
The 31-year-old tennis player - who took six months off to seek treatment for autoimmune disease Sjogren's syndrome - will unveil her collection of sports and leisure wear when she returns to the court this week.
The seven-times Grand Slam singles winner explains the thinking behind the designs.
She said: ''EleVen is really about being better than a 10. It's bringing your personal best which makes you an 11, and not accepting the standards of what is considered the best.
''It's overcoming defeats and being a champion in life. If you don't look good, you won't play well.''
And having worked with Ralph Lauren and earned a degree in fashion design from the Art Institute of Fort Lauderdale, Venus says the range was inspired by her own attitudes to style.
She told WWD: ''EleVen is about being yourself. I don't like to be told what to wear and how to look.''
The label - that was originally created for chain store Steve & Barry's which went into liquidation in 2008 - will be debuted at the Sony Ericsson Open tennis tournament in Miami.