Variety Writer Urges Studios To Crack Down On Lax Theaters

David S. Cohen, who writes about the technical aspects of filmmaking for Daily Variety, claims today (Thursday) that exhibitors are in denial over what many producers and directors regard as the degradation of their work when it finally hits the screens of movie theaters. "This is ridiculous," he quotes one exhibitor as saying in response to a previous column, "everyone I know in the industry is trying their best to light up their screens and put their best foot forward." Cohen maintains that studios are not doing enough to compel theater owners to implement greater quality control in their projection booths. He had already written about dim projection at many theaters. "But I also hear stories of 3D pictures being shown with the left and right eyes flipped, and of improper framing, and of masks left off projectors, and all kinds of sound problems." Addressing studio executives, Cohen writes "The product you are selling isn't what you see in the studio screening room, or even what you send out. It's what the audience sees. It's as if you're bottling a fine Bordeaux but your consumers are being poured Two Buck Chuck." Meanwhile, Cohen reports in a separate article for Variety that Paramount and Michael Bay, the director of this coming weekend's Transformers Dark of the Moon , have taken "the unprecedented step" of releasing a special digital version of the movie that will produce a brighter image than usual when it hits the screen.

23/06/2011


Contactmusic

Tags: The Immediate - Michael Bay - Paramount Pictures - Transformers


Advertisement

Editors Recommendations

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Lana Del Rey is no stranger to vicious rumours, but she definitely did not...

Contrary To Her Song Lyrics, Lana Del Rey Worked Her Way To The Top

Weird Al Scores First U.S Number 1 With New Album

The album was released only one week ago and sold 103,000 copies to secure the top...

Weird Al Scores First U.S Number 1 With New Album

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

The second daughter of musician Bob Geldof, Peaches Geldof was thrust...

Peaches Geldof's Cause of Death Confirmed as Heroin Overdose

Robert Downey Jr.IS Iron Man... But For How Long?

You know who he is. Robert Downey Jr.’s involvement in the Iron Man franchise has been...

Robert Downey Jr.IS Iron Man... But For How Long?

Hercules Extended Trailer

Following his deadly ordeal of being put through the Twelve Labours by his father Zeus and his...

Hercules Trailer

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'

Cyrus also features on the track's vocals, and -perhaps most shockingly of all- resists...

Miley Cyrus Appears in Pharrell's New Video 'Come Get It Bae'
Advertisement

That Time Snoop Dogg Puffed Mary Jane at The White House

Snoop Dogg has joined Willie Nelson as weed-loving musicians who have smoked...

That Time Snoop Dogg Puffed Mary Jane at The White House

Gershwinner: Our Top 5 Billy Joel Songs

Billy Joel has long been regarded as one of music’s finest songwriters but it will soon be all more official...

Gershwinner: Our Top 5 Billy Joel Songs

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend

Fresh from the critical and box office success of Behind The Candelabra, for...

Rob Reiner's 'And So It Goes' Is A Safe Bet At The Cinema This Weekend


More recommendations

Advertisement

Comments

The Immediate Newsletter

Subscribe to this news alert service to receive news and reviews on The Immediate

Unsubscribe | Unsubscribe All