Valenti Death Creates Marketing Nightmare For Publisher
07 June 2007
Valenti Death Creates Marketing Nightmare For Publisher
The sudden death of former Motion Picture Association of America chief Jack Valenti in April has presented a huge marketing problem for Harmony, the publisher of Valenti's just-released memoirs, This Time, This Place: My Life in War, the White House and Hollywood. Harmony publisher Shaye Areheart told today's (Thursday) New York Times that before he died, interviews with Valenti to promote his book had been set up on virtually all the top talk shows and cable news networks. "Everyone was so drawn to Jack, and he had so many stories to tell," she said. In addition, celebrity-attended book parties had been arranged. However, of 100,000 copies of the book that went out to stores on May 15, only about 1,000 have so far been sold, "a grim indication," commented the Times, "since the first sales are often the strongest."
07/06/2007
Contactmusic
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