U.s Box Office Hits Lowest Point For 10 Years
The North American Box office has endured one of its worst weekends in Box Office history, reports the BBC.
Industry experts have estimated a terrible weekend for cinema, with a paltry $65 million being taken from the U.S and Canadian box offices between Friday and Sunday. Whilst the weekend following Labour Day is statistically one of the slowest in Box Office history, the poor income following a mixed summer for film is a worrying trend for industry professionals. "In the summer, single movies had opening weekends bigger than this entire weekend gross," said Paul Dergarabedian of Hollywood.com. "It just comes down to the movies and the marketplace," he explained. "This crop of movies just didn't have that solid draw."
The last time a weekend looked this bad was in 2001, when the 21st-23rd of September saw a measly $59.7m. This time last year, $82m was taken, with Contagion bringing in $22.4m. This year’s number one performer was the horror, The Possession, which gleamed an unimpressive $9.5m for a film claiming the top spot. The bootlegging drama, Lawless, featuring Shia Labeouf and Tom Hardy managed $6m whilst The Words made $5m. As Oscar season starts, and many international film festivals have been and gone, or are well underway, this summer has been an unpredictable one for film. Huge releases like The Dark Knight Rises and Expendables 2 briefly boosted ticket sales, but with some flops, ticket prices dropped 4 per cent compared to last summer.