U.k. Regulator Decries Sexy Music Videos Airing At Daytime
British television regulator OFCOM said today (Tuesday) that it is planning to call together all U.K. cable channels that air music videos to discuss their noncompliance with rules barring sexually explicit material from airing during the pre-"watershed" 9 00 p.m. hour. The regulator acted after ruling that the music channel WTF-TV breached the broadcasting code when it aired the Rihanna video S&M at 11 25 a.m. Britain's Guardian newspaper said that the video included images of Rihanna being restrained behind cellophane, dragging blogger Perez Hilton on a leash while whipping him, various scenes of Rihanna wearing "rubber and latex fetish outfits." MTV and Channel 4 were also censured recently for airing a video by the U.S. rap group Fly Rid, "Turn Around (5, 4, 3, 2, 1)," that featured female dancers wearing thongs. In a statement, OFCOM said it is planning to issue news guidelines "about the acceptability of material in music videos broadcast before the watershed."