Twilight Eclipse Dvd Big, But Not As Big As Predecessors

DVD and Blu-ray sales of Twilight Eclipse were eclipsed by sales of the two earlier Twilight movies over their first two days of release, according to Summit Home Entertainment. While Eclipse sold an estimated three million copies on Dec. 4 and 5, that number was about one million fewer than the original Twilight and Twilight New Moon. However, Steve Nickerson, president of Summit Home Entertainment, told Home Media magazine, "With the first two titles, we had massive March opening events involving thousands of retail stores. ... We were going for a big bang, right out of the gate. This time we are releasing the film during the holiday season, a much more crowded time and one with vastly different consumer shopping patterns. So our whole plan is to look at what we're doing over a four-week period of time, and not a single night." The movie is expected to face stiff competition from Shrek Forever After, which is being released today (Tuesday).

07/12/2010


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