Tv Ad Biz Makes Comeback
23 January 2013
Television again captured the lion's share of spending on advertising from January to September 2012, according to Nielsen's quarterly Global AdView Pulse report, released today (Wednesday). According to the report, TV advertising was up 4.3 percent worldwide during the period, up from 3.1 percent for the first half of the year. Television accounted for 61.8 percent of all media ad spending, the study indicated. And, although they continue to struggle, newspapers were No. 2 on the list with 19.7 percent of the ad pie, with earnings virtually flat (down 0.8 percent) compared with last year. Magazines, No. 3 on the list, were the only media group hit by a decrease in spending, but the impact was slight, down just 1.3 percent. Advertising in movie theaters, however, took off -- up 12.3 percent worldwide, led by a 54.7 percent surge in the Asia-Pacific region. Spending on display ads on the Internet rose 7.7 percent, thanks to heavy spending by financial services, consumer-goods retailers, and telecommunications companies.
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