Tv Viewing Still On The Rise

Despite competition from the Internet, videogames, and DVDs, more people are watching television than ever in history, according to a report by the Nielsen Company. During the third quarter of 2008, the report said, the average person in the U.S. watched about 142 hours of TV a month. The report, titled "A2/M2 Three Screen Report," found that viewing was up significantly on the other two "screens," PC and mobile devices, with people spending 27 hours a month on the Internet and people watching mobile video 3 hours a month. Nielsen Vice Chairman Susan Whiting said in a statement "Americans keep finding more time to spend with the three screens. ... TV use is at an all-time high, yet people are also using the Internet more often." In fact, she indicated, 31 percent of those surveyed watch TV and use the Internet at the same time. The report found that people who "time shift" their TV viewing far prefer doing so by using their digital TV recorders rather than watching TV shows available online. The average viewer spent more than 6 hours a month watching TV via their DVRs, more than twice the time they watched video online. Mobile video was given a boost in the quarter from the Olympics, the political conventions and debates, post-season baseball, and the financial crisis.

24/11/2008


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