Tv Viewing Still At Record Level
Despite talk of videogames and the Internet stealing away members of the television audience, a new survey by Nielsen Research indicates that TV viewing remains robust and just about equaled a record set during the 2006-2007 season. According to the survey, the average household had a TV set turned on 8 hours and 14 minutes per day, while the average viewer actually watched the TV for 4 hours and 34 minutes per day. In a statement, Nielsen planning exec Patricia McDonough said, "There are numerous screens competing for time and attention as well as consumer devices providing new ways for viewers to watch their favorite shows. Regardless, these trends demonstrate that tuning to traditional television remains strong."