Tommy Hilfiger's Lifestyle Brand

Tommy Hilfiger is adding a lifestyle label to its brand.

The fashion house - normally famed for its preppy styles - will aim new line Tommy at 20-something men and women, focusing on distinctive handmade details.

Tommy Hilfiger - the man behind the label - told WWD: "Tommy gives us more flexibility and freedom to do something truly conceptual."

Gary Sheinbaum, chief executive officer of Tommy Hilfiger, added: "The way we're going to merchandise Tommy will be distinctive and different, not so formulaic. It will be more of a fun, dynamic experience. The product itself, we feel, is going to be a fresh take on the preppy traffic, done in a fresh, young, cool way. When we look around, we don't see anyone doing this."

Earlier this year, Tommy Hilfiger was bought by the owner of Calvin Klein to create one of the world's largest clothing companies.

The Hilfiger label was purchased by Philips-Van Heusen for $3 billion, creating a company with $4.6bn revenue.

Hilfiger said: "I look forward to remaining actively involved in the business. This is the next phase in the global evolution and expansion of the Tommy Hilfiger brand."

Hilfiger was sold by private equity firm Apax partners, who originally bought it for $1.6bn in 2006.


Contactmusic

Tags: Tommy Hilfiger - Calvin Klein


Advertisement

Editors Recommendations

5 Seconds Of Summer Earn Record Breaking Debut At No.1 On Billboard 200

Australian pop band 5 Seconds of Summer have certainly introduced themselves...

5 Seconds Of Summer Earn Record Breaking Debut At No.1 On Billboard 200

Iggy Azalea To Make Film Debut In 'Fast & Furious 7,' Vin Diesel Reveals

One of hip-hop's most popular female artists, Iggy Azalea, is...

Iggy Azalea To Make Film Debut In 'Fast & Furious 7,' Vin Diesel Reveals

First Impression - Karen O Premieres First Song From Solo Album

Not many artists have their break-out year after more than a decade...

First Impression - Karen O Premieres First Song From Solo Album

"The Big Bang Theory" Is Hitting Production Delays Over Big Pay Demands From Stars

Season 8 of The Big Bang Theory is mercifully being delayed over...

Lady Gaga & Tony Bennett - Anything Goes

Lady Gaga unveils a studio video of her collaborative new single with Tony Bennett entitled 'Anything Goes'...

Lady Gaga - Anything Goes Video

The Celebrities That South Park Loves To Hate

Game of Thrones is one of the most popular TV series on the box at the moment but that hasn’t...

The Celebrities That South Park Loves To Hate
Advertisement

Ray J - Never Shoulda Did That Video

Ray J expresses remorse over his highly publicized sex tape back in 2007 with his self-directed music...

Ray J - Never Shoulda Did That Video

'Girls' Actress Allison Williams Lands Role Of 'Peter Pan' In NBC's Live Stage Production

NBC's forthcoming live stage production of 'Peter Pan' has just cast...

 'Girls' Actress Allison Williams Lands Role Of 'Peter Pan' In NBC's Live Stage Production

The Notorious Mr Bout - Trailer

'The Notorious Mr Bout' is spine-chilling documentary about the career and arrest of America's most...

The Notorious Mr Bout Trailer


More recommendations

Advertisement

Comments

Tommy Hilfiger Newsletter

Subscribe to this news alert service to receive news and reviews on Tommy Hilfiger

Unsubscribe | Unsubscribe All