Tinkerbell Movie Lacks Magic Dust

An apparent decision by Disney to delay release of The Tinkerbell Movie to 2008 or 2009 instead of 2007 is likely to have serious ramifications for Disney Consumer Products, which could lose some $500 million as a result of lost merchandise sales, according to Disney watcher Jim Hill. On his jimhillmedia.com website, Hill says that the direct-to-DVD movie was to have launched the company's latest franchise, Disney Fairies, and with it a substantial array of new toys that had been scheduled to hit retailers in October. Hill quotes his sources as saying that currently The Tinkerbell Movie is skewing too young -- appealing primarily to children 4-6 and that Disney is currently targeting tween girls for the Disney Fairies franchise -- a series of four "epic tales" involving the same characters to be released over a three-year period.




18/12/2006


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