Tinie Tempah - Tinie Tempah To Put Effort Into Clothing Line

04 January 2012 06:01:31 AM
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Tinie Tempah To Put Effort Into Clothing Line

Tinie Tempah plans to push his clothing line further this year and is putting all his effort into it.

Tinie Tempah plans to push his clothing line further this year.

The 'Pass Out' hitmaker and his management company Disturbing London teamed up with streetwear label MHI to create a collection inspired by life in London last year and the British rapper has vowed to keep working on the project to make it even better.

He said: "The clothing line is something I'm looking to launch in a big way. I'm working 24/7 on it."

As well as working on his clothing line, Tinie also intends to put more effort into improving his physique.

He told Q magazine: "There were occasions during the festivals last year when I wanted to take off my shirt, but the time wasn't right. I've been gonig to the gym learning to box, by summer I want to be in tip-top shape."

Tinie previously revealed he didn't want people to automatically associate his clothing line with his own image as a rapper.

He explained: "We're working on our own brand but I really want to stay away from that whole hip hop cliche - 'he's a rapper turned fashion designer, turned actor turned property developer.' "

"I want people to walk into a shop and not immediately think 'Tinie Tempah', but think 'that's a nice shirt' or 'that's a nice tee.'

"Basically I've tried to make it into a standalone brand, like Folk, Casely Hayford or House of Billiam.

"There's a lot of creative designers in the UK, we should support more."


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