Ticket Booth Mimics John Wilkes; Slays Abe
Disney's Pixar kept its 13-film winning streak alive over the weekend by posting an estimated $66.7 million in ticket sales for Brave , topping the high end of expectations. Disney allowed only a modest roll-out overseas, which is preoccupied with the Euro 2012 soccer finals. Nevertheless, Brave opened in 10 markets with $13.5 million, putting it behind only Madagascar 3 ($30.1 million) , which is screening in 44 countries, and Universal's Snow White and the Huntsman ($22.6 million), which is screening in 60 markets. Brave 's victory follows on the heels of Disney's triumph with The Avengers , from its other acquired studio, Marvel, which has piled up nearly $600 million domestically and more than $1.4 billion worldwide since its release last month. Despite the strong competition from Brave for the family audience, DreamWorks Animation/Paramount's Madagascar 3 Europe's Most Wanted performed solidly in its third week, taking in $20.2 million to bring its total after three weekends to $157.5 million. But a provocative title failed to lure many moviegoers to theaters showing Fox's Abraham Lincoln Vampire Hunter , which opened at the low end of forecasts with $16.5 million. Another new film, Seeking a Friend for the End of the World, tanked with just $3.8 million.
The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. Brave , $66.7 million; 2. Madagascar 3 Europe's Most Wanted, $20.2 million; 3. Abraham Lincoln Vampire Hunter , $16.5 million; 4. Prometheus, $10 million; 5. Snow White and the Huntsman , $8.01 million; 6. Rock of Ages, $8 million; 7. That's My Boy, $7.9 million; 8. The Avengers, $7 million; 9. Men in Black 3, $5.6 million; 10. Seeking a Friend for the End of the World, $3.8 million.