This Week's Whole Box Office No Match For Harry
The entire U.S. box office this past weekend didn't earn as much as a single film did during the same weekend a year ago. Warner Bros.' Harry Potter and the Deathly Hallows Part II in 3D opened with $169.2 million after taking in $91.1 million in a single day. By contrast, all of the films in every theater this weekend earned $164.7 million. That was 37 percent below the year-ago weekend. It wasn't a question of this weekend's films performing poorly. Indeed, several releases came in well ahead of tracking projections. For example, 20th Century Fox's Ice Age Continental Drift, t he No. 1 film, which was supposed to take in around $30-35 million, actually earned $46.6 million. Sony's The Amazing Spider-Man, after a solid Fourth of July start, dropped a modest 44 percent to place second with $34.6 million and pass the $200 million mark. And Universal's Ted , dropped just 30 percent in its third week to wind up with $22.4 million and raise its total to $159.3 million. And, despite the competition from the new Ice Age sequel, Disney's Brave collected $11.2 million to put its four-week total just shy of $200 million ($196.1 million).