Theaters Looking To Show Super Bowl Ads
Where does a Super Bowl commercial go after advertisers spend millions of dollars for it to appear during the big game? Well, if Screenvision is successful in its current effort to court those advertisers, it could end up in movie theaters. As reported by MediaPost , Screenvision, which provides ads on 15,000 U.S. screens, has released the details of a survey of 1,000 adults conducted in the two-day period after last year's Super Bowl, as well as interviews with about 300 people who saw the same ads in Los Angeles and Nashville theaters on the weekend after the game. The survey results indicated that among those groups who recalled seeing the ads both on TV and in theaters, "brand affinity" (favorable opinion) was 41 percent higher and "brand awareness" 27 percent higher than among those just seeing the ads on TV.