The Weather Channel Singing In The Rain
22 October 2009
The Weather Channel Singing In The Rain
Ordinarily people tune in to the Weather Channel merely to get an overall view of weather conditions in their area for the day, rarely sticking with it long enough to view ads. The exception is a major weather-related disaster. Now, the channel, which was acquired by NBC last year for $3.6 billion, has hit on a way to hold onto audiences longer -- by airing movies related to the weather. It announced Monday that the first such film, The Perfect Storm, starring George Clooney, will air as part of a Friday-night feature titled "The Weather Channel Presents" beginning October 30, the 18th anniversary of the actual "perfect storm" on which the movie was based. In a statement, TWC programming chief Geoffrey Darby said, "Adding films to our Friday night lineup is a great way for us to further demonstrate how weather is an all-encompassing part of our lives that entertains and inspires us."
22/10/2009
Contactmusic
| Comment on this article |
A Week In Movies: Cannes Film Festival Kicks off, Coen Brothers' & James Franco Are Potential Award Winners, Michael Douglas Portrays Liberace In Behi 
![Kanye West Teases New Material From Inside A Pyramid At Surprise NYC Show [Video]](http://images.contactmusic.com/images/home/kim-kardashian-and-kanye-west-are-seen_5902594.jpg "Kanye West Teases New Material From Inside A Pyramid At Surprise NYC Show [Video]")
![Rita Ora - Who Knew Rita Ora Was Dating DJ Calvin Harris? [Pictures]](http://images.contactmusic.com/images/home/rita-ora-calvin-harris-celebs-at-nobu-berkeley_3668303.jpg "Rita Ora - Who Knew Rita Ora Was Dating DJ Calvin Harris? [Pictures]")
![Pregnant Kim Kardashian Still Strutting Around In Heels [Pictures]](http://images.contactmusic.com/images/home/kim-kardashian-kim-kardashian-seen-shopping-with_3667494.jpg "Pregnant Kim Kardashian Still Strutting Around In Heels [Pictures]")
Comments