'The Voice' Success Forces Itv To Move 'Britain's Got Talent'
ITV have finally waved their white flag in the ratings battle between Britain's Got Talent and The Voice. Radio Times have reported today (April 11, 2012) that the network have decided to move the screening of Britain's Got Talent to a later slot, ensuring that it does not clash with BBC One's The Voice. For the last three weeks, Britain's Got Talent has repeatedly lost out to The Voice and ITV have finally had to admit defeat and step aside in order to maximise its potential viewer ratings.
On March 24, according to Radio Times, the Voice attracted 8.9 million viewers, compared to 6.6 million during the 20 minute overlap between the two shows. Last week was clearly the final straw for ITV, with a gap of 10 million to 6.4 million. For this year's season of Britain's Got Talent, Simon Cowell poached Alesha Dixon from BBC's Strictly Come Dancing programme and it has also been reported that he intends to poach Jessie J. However, it looks as though it will take more than nicking the BBC's talent in order to save BGT from the popularity of The Voice. Fans seem to enjoy the new format, with its blind auditions and charismatic judges.
Elsewhere, in the U.S., Simon Cowell is said to be nearing closure on a deal to secure Britney Spears as a judge on the U.S. version of the X Factor. Rumour has it the 'Toxic' singer has been offered a salary close to $15 million for appearing on the show.