The Rifles - The Rifles Brew Their Own Brand Of Beer
The Rifles have followed in the footsteps of fellow British rockers Elbow and launched their own brand of beer.
The quintet has teamed up with Signature Brew tastemakers to develop The General, which comprises a "combination of Maris Otter Pale malt and fine wheat malt".
Company boss Sam MCGregor says, "As massive fans of their music, we were excited to work with The Rifles, and I’m extremely pleased with the end product. The band got really involved in the process, which is represented in the quality of the beer and the brilliant label artwork they produced."
The members of Elbow launched their own premium ale, named after their latest album Build A Rocket Boys!, last month (Oct11).