Martin Freeman - The Hobbit Holds It Spot To Be Named The Box Office Champion Of The Holiday Season
The Christmas box office charts hold few surprises this year.
As expected, Peter Jackson’s massive fantasy production The Hobbit is up front, despite generally unfavorable reactions from critics. The film has racked up $36.7 million in sales during its first week and audiences continue to pour in to see the Tolkien adaptation. While the box office proceeds during the week have seen a huge drop from the stunning $106 million the film made during opening weekend, it is expected to make up for the drop during the extended Christmas weekend, when audiences will be more than willing to spend their free time and holiday bonuses on movie tickets.
Coming in as the second highest earner of the week is the action flick Jack Reacher, starring Tom Cruise as, well, himself. The film made over $15 million this week, but with a production value of $60 million, the movie will be relying on earnings from international audiences to justify the investment. Meanwhile, This Is Forty, Rise Of The Guardians and Lincoln round up this week’s box office chart, bringing in $12, $5.9 and $5.6 million respectively in what is usually a slow week for movies.
So far this year, Skyfall and Lincoln have had the longest run in the charts with seven weeks each, lets see if Lincoln and hold out that little longer and knock Bond off his perch.