The Lorax Is Green In More Ways Than One

Final box-office figures on Monday confirmed that Universal's Dr. Seuss' The Lorax did indeed sell more tickets than any other movie this year. Although its actual take was about a half-million dollars less than estimates, the movie wound up with $70.22 million. That was significantly higher than the $50 million that most experts had predicted the movie would earn prior to its opening on Friday. " The Lorax absolutely blew away expectations," veteran box-office pundit Paul Dergarabedian told Bloomberg News on Monday. Although the film had received a drubbing from many film critics, Universal was able to take advantage of the recent dearth of animated family fare this year -- and families' appetite for it. The "found footage" flick Project X opened in second place with $21 million, while last week's winner, Act of Valor , fell to third place with $13.6 million.

The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date) 1. Dr. Seuss' The Lorax , Universal, $70,217,070, (New); 2. Project X , Warner Bros., $21,051,363, (New); 3. Act of Valor , Relativity Media, $13,572,578, 2 Wks. ($45,111,924); 4. Safe House , Universal, $7,390,935, 4 Wks. ($108,355,425); 5. Tyler Perry's Good Deeds , Lionsgate, $7,047,061, 2 Wks. ($25,791,693); 6. Journey 2 The Mysterious Island , Warner Bros., $6,547,374, 4 Wks. ($85,233,873); 7. The Vow, Sony, $6,011,147, 4 Wks. ($1,11,623,496); 8. This Means War, 20th Century Fox, $5,561,323, 3 Wks. ($41,399,962); 9. Ghost Rider Spirit of Vengeance , Sony, $4,645,637, 3 Wks. ($44,826,376); 10. Wanderlust, Universal, $3,843,840, 2 Wks. ($12,484,655).

06/03/2012


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Tags: Bloomberg - Journey - Sony - Valor


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