The Hollywood President?
Daily Variety , in a front-page commentary, made the case that Obama owed much of hissuccess to his television strategy. "His image is that of someone who's intouch with people. A big part of that was tapping into popular culturebeyond the news media, as he connected with audiences on late-night talkshows, Entertainment Tonigh t and Access Hollywood and,before his campaign even began, The Oprah Winfrey Show ." The tradepublication also noted "It's debatable whether Obama will cozy up toshowbiz in the way that JFK and Bill Clinton did. Hollywood and itsbusinesses don't seem a top priority to him. But that's OK with Hollywood.... Hollywood made its bet on his candidacy, and played a big part inelevating his status to more than a mere candidate but into a pop cultureicon."