'The Cuckoo's Calling' Explodes In Popularity After J.K.Rowling Is Revealed As Author

By now the world of publishing is feeling the full effects of J. K. Rowling’s revelation this past Sunday. In case you’ve been stranded on a desert island through the weekend, The Sunday Times outed Rowling as the mysterious writer behind the crime thriller The Cuckoo’s Calling, ostensibly written by first-timer Robert Galbraith (Rowling sure has a flare for names.) It was no surprise that sales of the book soared within the hour, but the exact amount was stunning.

J.K. Rowling, Deathly Hallows Premiere
No wonder Galbraith turned down media appearances.

The "Movers and Shakers" section of Amazon, which charts gains in sales by the hour, says sales of the book are currently up by more than 507,000%.” This prompted the Oxford Street branch of Waterstones to tweet: "SPECIAL OFFER: For today only, ALL of our books were written by JK Rowling!" While Rowling was receiving praise left and right for the clever trick (A spokesman for Waterstones called it “the best act of deception since Stephen King was outed as Richard Bachman back in the 1980s.) Some took the news as an opportunity to comment on the state of the publishing industry – more or less.

J.K. Rowling, Deathly Hallows Premiere
Rowling pulled off an excellent hoax.

Comedian Michael Moran tweeted: "Idea for publishers: 1: Reveal that ALL books were written by JK Rowling. 2: Sales of all books soar by 150,000%. 3: Industry saved."

Author Ian Rankin wrote, also on the social network: "So a debut novelist, garnering good quotes from famed authors for the cover plus good reviews, can expect to sell only a few hundred copies."

Of course, the book is yet to fall into the hands of critics (as Rowling's novel), but it is unlikely that even the most unfavorable reviews would be able to quell the inevitable excitement around any new piece of writing by the Harry Potter author.

J.K. Rowling, 2011 BAFTAs
How to save the publishing industry?


Tags: Jk Rowling


More Jk Rowling

Best Decision Ever: Hagrid J. K. Rowling Is Building Hagrid's Hut In Her Back Yard

It’s probably pretty cool to be J. K. Rowling overall, but the best part has got to be the replica Hogwarts in your (her) back...

JK Rowling's Anagram Solved But Is She Working On Another Harry Potter Book?

When J.K. Rowling tweeted a series of cryptic clues on Monday (6th October), many Harry Potter fans were already throwing on their Gryffindor scarves and...

Wait, Is JK Rowling Working On A New Harry Potter Novel?

JK Rowling has sent the Harry Potter world into a spin after posting a series of cryptic messages on Twitter, alluding to new projects and...

JK Rowling Hits Back at Twitter Troll Over Gay Dumbledore

JK Rowling has offered a blunt, curt response to a Twitter user who tweeted his unhappiness about Harry Potter character Albus Dumbledore being gay. The...


Who Is Celestina Warbeck, The Subject Of J.K Rowling's Latest Work?

Creator of one of the biggest literary and cinematic franchises of all time, JK Rowling, has recently revealed she has written a literary profile of...

JK Rowling Releases Short Piece About Minor Harry Potter Character

Harry Potter author J.K. Rowling has penned a short story about one of the series’ very minor characters. Celestina Warbeck, who is referenced as “the...

As Amazon Appeals To Ebook Authors In Hachette Dispute, Bestselling Writers Take Out Ad Against The Online Bookseller

It’s no secret that times have been tough for both authors and traditional publishers since the advent of Amazon. Recently, the conflict has received renewed...

900 Authors Take Out Ad "To Stop Amazon Harming Livelihoods"

Over 900 authors including JK Rowling, James Patterson and Donna Tartt, have backed a full-page ad in the New York Times, calling on Amazon "to...



Jk Rowling Newsletter

Subscribe to this news alert service to receive news and reviews on Jk Rowling

Unsubscribe | Unsubscribe All