The Beatles - The Beatles Boosting Road Safety In India19 February 2013
Indian officials are using The Beatles' iconic Abbey Road album cover in a campaign to encourage road safety.
The famous photo of the Fab Four crossing London's Abbey Road in single file is being displayed all over Calcutta with the slogan: "If they can, why can't you?"
Officials hope the image will help persuade residents to use pedestrian crossings.
Joint commissioner of traffic police Supratim Sarkar says, "We wanted a catchy and appealing campaign, and we hit upon the idea of using The Beatles and cash in on their universal popularity. We are trying to say that if John, Paul, George and Ringo could use the zebra crossing, you can also do it. We will be able to tell after a couple of months whether the campaign worked."
Indian musician Neel Dutt tells India's The Telegraph newspaper, "Calcutta has had a long love affair with The Beatles and (that might be able to) make people abide by rules."