Citing a study by BIA Advisory Services forecasting that TV station revenues this year will decline 17.3 percent to $16.6 billion and that Internet-related revenues will amount to only $556 million, Mediapost columnist Diane Mermigas commented today (Tuesday) "While other estimates vary, the overriding picture remains the same Broadcast TV stations' best days are behind them unless they can reinvent themselves." She predicts that television is likely to experience the same fate as newspapers as the Internet continues to fragment the audience, and she takes note of predictions that 10 percent of commercial stations will fall into bankruptcy this year.

07/07/2009