Nicole Scherzinger - Technology Meets Fashion in Nicole Scherzinger's Twitter Dress03 November 2012
Technology Meets Fashion in Nicole Scherzinger's Twitter Dress
X-Factor judge Nicole Scherzinger turned up at the launch of 4G from EE at the London Battersea Powerstation to help promote the new, faster connection, wearing a dress that reflected the technological theme of the time: The world's first 'Twitter dress'.
The 'Twitter Dress' was full thousands of tiny LED lights that responded to tweets sent in, lighting up according to the use of the hashtag #tweetthedress. The dress was from the creative minds at Cute Circuit who are at the forefront of interactive and technology fuelled fashion, with other celebrity clientele including Katy Perry and U2, reports the Daily Mail. Speaking to the Telegraph, creative director of Cute Circuit Francesca Rosella said: "EE approached us and said they wanted to do something spectacular with Nicole Scherzinger... Nicole really knows what she likes, and she's so beautiful. She had lots of input in the design of the gown, and we kept bouncing ideas back and forth."
Scherzinger also performed one of her Pussy Cat Doll songs as well as her latest single at the event, which was full of British celebrities, including James Nesbitt, Louis Spence and a whole host of reality TV stars from TOWIE and Made in Chelsea.