Taylor Swift - Taylor Swift Breaks Music Chart Record With 'Never Ever'

The catchy, pop-country hit was downloaded a staggering 623,000 times, after it quickly rose through the charts and gained strong radio play following last week's release. Swift broke the record for the biggest digital sales week ever for a song by a female artist; a niche record it may seem, but given the music industry's convergence to digital distribution, you can expect this record to be keenly contested by female artists over the coming years. "Taylor appeals to a younger female demographic that tends to buy a lot of music and after the years, she's become a staple of two pretty popular formats, country and pop, and she's able to manipulate both formats and be played across both," Silvio Pietroluongo, director of charts at Billboard, explained.

Swift is living up to the title of her second album title, Fearless. The Pennsylvania born 22-year old boasts a staggering career considering her tender age. With 6 Grammy awards, the multi genre singer may be young, but she's a seasoned pro when it comes to selling records.