Target's Dress Apology Over 'Manatee Gray' Plus Size Description

Supermarket powerhouse Target have found themselves in a sea cow-sized PR disaster, after the supermarket chain re-branded the 'Dark Heather Gray' dresses being sold on their website as 'Manatee Gray' once the dress sizes reached the XLs. The ill-mannered mix-up has unsurprisingly placed Target in quite the predicament and in a bid to avoid any further action potentially being taken against the company by irked would-be shoppers, the company has already issued a full apology and removed the item from the  website.

The nautical mishap was spotted by Target.com lurker Susan Clemens who, upon noticing the renamed product, sent a Tweet to Target's official stream demanding an explanation. To their credit, Target were prompt and courteous in their response, apologising and then removing the item from their website to avoid causing further offence. Later, they gave a full explanation to Forbes, with Target spokesman Joshua Thomas stating that 'Manatee Gray' is a standard color name used across Target products, plus-size and otherwise, adding that the Mossimo Women's Plus-Size Kimono Maxi Dress was presided over by two teams of buyers responsible for the two dresses, meaning they each chose different colour names without consulting with each other.

This is not the first time a major clothing chain has made an offensive mistake when labeling an item of their clothing, with Urban Outfitters doing a similar stunt in 2010. At least Target's apology was a little more sincere that UO though, whose response to the 'Obama/Black' labeled t-shirt was simply "We screwed up, and are sincerely sorry."

Plus Size ModelsPlus Size Shoppers Were Unhappy With Target's Dress Description


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jgeebiz@yahoo.com's picture

jgeebiz@yahoo.com

Target is constantly offending people who are somewhat endowed. All you have to do is look at what kind of clothing they have in their stores for larger women especially in the Dallas/Arlington area. It's just plain awful. No color of any kind except black, brown, gray, no style, it's very depressing. Most of it looks like someone just got out of bed or just got back from a funeral. Don't take my word for it just come and look for yourselves. Now they have made the plus size even smaller in size. It's just 1 rack. Go figure!!. That is their way of saying they don't think they have a market here. They would if they carried some decent youthful looking clothing with color and style and not force people to shop elsewhere. I guess the bottom line is they really don't want the money.

1 year 3 months ago
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