Tallying The Cost Of The Leno Move
NBC has lost 30 percent of its viewers in the 10 00 p.m. hour since it turned the hour over to Jay Leno last month, Advertising Age reported today (Tuesday), citing figures from a research note by Wells Fargo Securities. The loss of viewers has resulted in an even deeper slump in advertising revenue, the trade publication indicated. For example, it noted that whereas My Own Worst Enemy , which starred Christian Slater, commanded an average of $99,009 per 30-second spot on Monday nights last season, the Leno show only takes in $53,640. The trade publication did not compare what NBC had to pay for Enemy compared with what it now pays for Leno. However, it noted that Leno is expected to improve considerably in the summer when it airs all-new live shows against the other networks' repeats.