Iron Maiden - Swedish Launch Of Iron Maiden Beer Postponed

Plans to launch Iron Maiden's own brand of beer in Sweden have suffered a setback amid concerns the drink's label violates the nation's strict alcohol laws.

Sales of the rockers' new Trooper ale, which features a picture of their skeletal mascot Eddie the Head on the label, have been halted in government-owned liquor stores Systembolaget, according to local reports.

Company spokesperson Therese Elmgren says, "There has been a discussion about the label. The alcohol law stipulates how it can look. We therefore don't yet know when it can be launched."

The heavy metal stars' beer has proven popular around the world - the brewer of the drink recently stepped up production to six days a week to meet demand from more than 100 countries.


Contactmusic

Tags: Iron Maiden


Advertisement

Editors Recommendations

Zach Braff Reignites The Shins Connection for 'Wish I Was Here'

By the time you finish reading this article you will be enlightened. You...

Zach Braff Reignites The Shins Connection for 'Wish I Was Here'

Bruce Springsteen Stars & Makes His Directional Debut In 'Hunter Of Invisible Game'

Bruce Springsteen has made his directional debut with a 10:15 minute short...

Bruce Springsteen Stars & Makes His Directional Debut In 'Hunter Of Invisible Game'

Will He Or Won't He? Garth Brooks Vows To Reach Out To Irish Prime Minister About Cancelled Gigs

It turns out when Garth Brooks said he would perform “all or none” of...

Will He Or Won't He? Garth Brooks Vows To Reach Out To Irish Prime Minister About Cancelled Gigs

HOW TO TRAIN YOUR DRAGON 2 ups the ante

Back in early 2010 when the first How to Train Your Dragon was released, cinemas were...

HOW TO TRAIN YOUR DRAGON 2 ups the ante

George Clooney Rejects Daily Mail Apology Over Claims Regarding Fiancee's Mother

George Clooney has been left reeling in fury in a spat with The Daily...

George Clooney Rejects Daily Mail Apology Over Claims Regarding Fiancee's Mother
Advertisement

Flashback Friday: Major Labels In Talks For Shares In SoundCloud In Exchange For Copyright Waivers

Berlin-based streaming service SoundCloud is about to reach a deal...

Flashback Friday: Major Labels In Talks For Shares In SoundCloud In Exchange For Copyright Waivers

Paul McCartney: Just One in a Long List of Celebs Who Love a Good Proposal

Paul McCartney made two fans’ dreams come true at a recent concert...

Paul McCartney: Just One in a Long List of Celebs Who Love a Good Proposal


More recommendations

Advertisement

Comments

Iron Maiden Newsletter

Subscribe to this news alert service to receive news and reviews on Iron Maiden

Unsubscribe | Unsubscribe All